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Wellness Director

Company Overview


A unique opportunity to work for the fastest growing lifestyle and experience brand in Latin America!

Responsibilities and Duties

  • Create a wellness department that can overlook all wellness services, offerings and promotions within the locations.
  • Liaison and collaborate with different departments to integrate wellness into the overall guest journey.
  • Design and designate appropriate spaces to host wellness activities, well equipped with necessary materials.
  • Set wellness schedules into motion that includes daily, weekly and monthly programs.
  • Set a Selina focus on wellness retreats and events in partnership and collaboration with influential grassroot opportunities.
  • Determine and recruit appropriate teachers, therapists and service providers for full-time, part-time and seasonal collaborations.
  • Create a database of existing and potential collaborators to keep on file and possibly even interchange between certain properties.
  • Train and recruit the full-time Yoga instructors for each property in a Selina branded safe, solid and strong practice.
  • Create strong and educational and engaging online presence that is an interactive and educational reference point of wellness content.
  • Clarify and finalize how the Wellness at Selina ‘holds hands’ with each department and how collaboration can add-on to each department’s value.
  • Provide a guide and manual of the wellness guest journey breakdown and the Selina touches required throughout the properties. Acting as a point of reference for staff and Operational at any time.
  • Design and create 3 month wellness schedule that includes classes and workshops in each location.

Look into at least 3 annual retreats and start promotion and collaborations.

  • Create synergy with F&B, Sales and Marketing to guarantee the full implementation and expansion of wellness activities
  • Start listing Selina on appropriate search engines, websites and community platforms.
  • Start creating a strong marketing presence of wellness online, through content on social media and our website with content focused and dedicated to wellness.
  • Plan opening events around the different properties through weekly, weekend and one-day launching events for promotional and marketing boosts.
  • Start creating sales packages to push packages, workshops, retreats and advertise   offerings on the appropriate and specialized wellness channels.


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